Video MythBusters: 4 Video Marketing Myths

Video-It seems everyone’s talking about it nowadays, and there’s a reason why. Video is the most powerful tool for generating leads, increasing reach and engagement, and capturing new customers. Video marketing has been on the rise for the last few years and will continue to dominate in 2020 and the years to come. For many businesses, the reluctance of using video comes from hesitation and fear of the unknown. Video marketing myths have been around for years, causing many to lose out on all the benefits video has to offer.


We’re breaking down 4 myths about video marketing:

1. It Doesn’t Apply to my Industry

It’s number one for a reason- this has to be the biggest misconception and video marketing myth out there. The demand for video is being driven not by businesses, but with the people who work within them. The industries with the greatest opportunities are those where video has classically been underused.

According to Cisco, 82 percent of all internet traffic will be video by 2021, up from 73 percent in 2016. If you haven’t incorporated video into your marketing by now, what are you waiting for? Video is industry agnostic, and the demand for video will continue to increase.

There are many industries that are taking advantage of video as a part of their marketing strategies such as real estate agents using drone videos for showings, or construction companies using video as a part of their proposals for projects.

2. It’s Time Consuming

We understand why many marketers and business owners feel as though creating video content can be difficult and time-consuming. Many think a lot goes into producing video: lighting, backdrop, scripts, animations, editing, etc. But in reality, videos are much easier to create than they appear.

You can shoot a video on your phone in less than a few minutes. Whether it be of yourself, your office, coworkers or customers, you’ve got all the necessary tools you need at the tip of your fingers.

Tip: Create video content for months in advance

At New Park Creative, we like to batch out our video marketing content for at least 6 months in advance. How do we do this? We take a full day or two and shoot as many videos as we can in-house. This gives us the ability to have a stock of videos we can use freely without having to shoot video content every day.

3. It’s Expensive

Unless if you’re producing video content to air during the Superbowl, there’s no need to hack up millions of dollars. Of all the video marketing myths out there, this is the main reason businesses neglect to incorporate video into their marketing because they have the preconception that video is expensive when in reality, it’s far from that.

Video doesn’t have to be expensive. Today’s buyers and consumers actually appreciate authenticity and transparency over production value.

You’ve got all the necessary tools available in the palm of your hands- your cell phone! You can shoot video on your phone in a matter of minutes, and with all the video editing apps available it doesn’t take much to make people think you used a professional camera and video production team.

With platforms such as TikTok, just a thirty-second video can go viral and reach millions of users! Think of what you could achieve with a thirty-second ad and remember, authenticity and transparency are key.

4. The ROI Isn’t There

It may seem as though tracking video’s value and return on investment can be tricky, but in reality, there are many methods for tracking return on investment on video.

Video content is the best content because it’s dynamic and can be repurposed through different mediums: it increases time spent on websites, increases open rates on emails, encourages shares online, and drives more leads than text alone.

The opportunities for using video marketing are endless:

  • Use video as a part of your sales process
  • Add a video cover letter to your proposals
  • Use explainer videos to help customers better understand your product/service

Video is much easier than you think.

So, knowing that video isn’t nearly as expensive, difficult, or time-consuming as you previously had in mind, are you ready to stop putting it off?

Now that we’ve demystified these major video marketing myths, are you ready to take the next step in incorporating video into your marketing? Check out our process.



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