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What Is Content Marketing [And Why Your Organization Needs It]

What Is Content Marketing [And Why Your Organization Needs It]

What is Content Marketing?

Content marketing, defined by the Content Marketing Institute, is “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

In other words, content marketing educates and informs your audience rather than marketing a specific product or service to them.

We see over a thousand ads every day, whether we realize it or not. Your content strategy must be relevant and valuable to reach and engage your target market.

Content marketing offers educational articles, infographics, e-books, webinars, and videos, answering specific questions consumers have. No matter how familiar your product or service may be, content marketing differentiates your brand from the rest.

It helps:

  • Boost sales
  • Increase brand awareness
  • Educate your target market about your products and services
  • Build stronger relationships internally and externally
  • Inform your target audience on how your products and services will solve their pain points

Attention-grabbing topics lead to long-lasting relationships with your customers. As a result, they become brand ambassadors for your products and services.

Examples:

  • Infographics
  • Podcasts
  • Webpages/Blog Posts
  • Books
  • Videos

An easy way to start implementing a new strategy is to start with your employees. They already know your brand inside and out, making them the perfect brand ambassadors. This strategy helps instill trust and transparency with your audience.

Boost SEO

SEO algorithms are endless and ever-changing.  If you want to increase search engine optimization, the content must resonate with your audience. 

Creating a schedule is the best place to start. Map out how often and what content you would like to produce. We suggest scheduling content a few months in advance to make things easier.

The Bigger Picture

If you want your brand to stand out and make a lasting effect on your target market, your content needs to be visually appealing. Color alone accounts for 85% of the reason why you purchase a specific product! Integrating more visuals into your website, articles, and proposals are a sure-fire way to boost your online presence.

Optimized Content is Here to Stay

Ready to implement a more strategic approach to your marketing strategy? New Park Creative has worked with several organizations, from manufacturing to aerospace and healthcare. To learn more about our work and our impactful creative marketing strategies, check us out.

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KaLyn is an independent contractor at New Park Creative specializing in content creation and management. She loves hiking with her dog, reading, and writing, and copy edits everything she sees.