The Business of Shaping Futures
“The New Park team strengthen our rebranding effort by delivering a digital presence that clearly elevated Meyer’s market position. They were instrumental in positioning Meyer as a modern, forward‑thinking brand and the resulting website is world‑class—refined, intuitive, and purpose‑built to support long‑term growth. Our partnership with Carrianne and her team has had a meaningful and lasting impact on how Meyer presents itself to the market.” — Ted Kennedy, Vice President, Sales and Marketing
Approach
William B. Meyer was nearing the completion of its rebrand to Meyer, inc. and needed a website to reflect its renewed vision for the future. The company was shifting from a service provider to a strategic partner, offering workplace solutions for organizations looking to shape and protect their futures.
Their new brand vision was a more collaborative and cohesive organization, taking 8+ traditionally siloed service lines (each with a unique website) and bringing them into a single robust website experience. Our website strategy included work to map how these offerings would integrate with special consideration to impact on current SEO and brand equity. Once the sitemap architecture was born, our work to develop stunning visual designs and compelling content began.
Outcome
To launch the website and brand into the marketplace, New Park Creative supported Meyer to develop a communications strategy, including social media and email tactics to engage employees, customers, and prospects.
Through a redesigned website built for enhanced user experience and a multi-platform communications strategy, Meyer was able to enliven 1:1 conversations with their existing customers and stand out as a leader in workplace solutions. We are proud to have provided marketing support in partnership with Fathom.
5-Year Update
Five years after launch, Meyer’s website continues to serve as a high-performing foundation for their marketing and growth strategy. Through ongoing optimization, content development, and consistent alignment with evolving business priorities, the site has delivered sustained improvements across key performance metrics, including traffic, engagement, and overall marketing effectiveness year over year.
Beyond performance, the platform has remained scalable and adaptable, supporting Meyer’s evolution as they expand their offerings and further establish their position in the market. What began as a foundational website project has grown into a long-term digital asset, one that continues to drive visibility, support business development, and reinforce Meyer’s brand as they shape the future of workplaces.
