The Business of Shaping Futures
Approach
William B. Meyer was nearing the completion of its rebrand to Meyer, inc. and needed a website to reflect its renewed vision for the future. The company was shifting from a service provider to a strategic partner, offering workplace solutions for organizations looking to shape and protect their futures.
Their new brand vision was a more collaborative and cohesive organization, taking 8+ traditionally siloed service lines (each with a unique website) and bringing them into a single robust website experience. Our website strategy included work to map how these offerings would integrate with special consideration to impact on current SEO and brand equity. Once the sitemap architecture was born, our work to develop stunning visual designs and compelling content began.
Outcome
To launch the website and brand into the marketplace, New Park Creative supported Meyer to develop a communications strategy, including social media and email tactics to engage employees, customers, and prospects.
Through a redesigned website built for enhanced user experience and a multi-platform communications strategy, Meyer was able to enliven 1:1 conversations with their existing customers and stand out as a leader in workplace solutions. We are proud to have provided marketing support in partnership with Fathom.
