Ginger Henderson

Ginger is a Senior Brand Strategist who brings clarity, structure, and strategic insight to every brand she supports. With a decade of experience helping organizations from early-stage companies to $250M brands scale through trust-driven marketing, she specializes in brand voice development, content strategy, and modern digital execution that reflects how audiences consume information today.

She is known for her ability to translate complex ideas into clear, compelling narratives that resonate across channels. Having coached executives, creators, and marketing teams, Ginger blends strategic direction with hands-on expertise in social media, AI-enabled marketing systems, and cross-channel storytelling, helping teams show up confidently and consistently.

At New Park Creative, she partners with clients and internal teams to strengthen brand foundations, refine messaging, and create cohesive digital experiences grounded in authenticity and connection. Her approach is intentional and collaborative, rooted in the belief that great brands are built through transparency and thoughtful communication.

Outside of work, Ginger is a dedicated mom, a role that shapes her perspective, resilience, and appreciation for meaningful stories.

Ginger holds an M.S. in Digital and Strategic Communications from the University of Tennessee, Knoxville, and a B.A. in Business Management from East Carolina University. She continues to expand her expertise through advanced training in SEO, AI-driven marketing, analytics, and digital advertising.