Rx Connections That Matter - Navion Website Project

Navion, formerly AlignRx, embarked on a rebrand to expand its pharmacy consulting services, creating a more connected and sophisticated suite of solutions. This transformation required a strategic approach to positioning its offerings across a diverse set of audiences, including brokers, employer groups, pharmacy benefit managers, and health plans—each with unique challenges. The website development project presented an opportunity to establish a clear, compelling digital presence that effectively communicated Navion’s new brand identity while optimizing for search and user engagement.

Our team worked closely with Navion to translate its evolved brand into a digital experience that was both visually compelling and strategically structured. Key initiatives included:

• Brand Positioning & Messaging: Developed a website architecture that clearly defined Navion’s expanded service offerings while tailoring content to different audience segments.

• Visual Identity Integration: Leveraged Navion’s newly developed brand toolkit, applying it seamlessly across the website to create a sophisticated and cohesive visual experience.

• Engaging User Experience: Designed an interactive, high-impact website incorporating animation and effects to enhance engagement and usability.

• SEO & Market Visibility: Implemented a search engine optimization strategy to improve discoverability and ensure Navion’s positioning aligned with key industry search trends.

The project focused on creating a seamless and intuitive digital experience that reflected the sophistication of Navion’s expanded offerings while making it easy for diverse audiences to navigate and engage with the brand.

The new Navion website successfully reintroduced the brand with fresh market-facing positioning and a streamlined user experience. The dynamic interface, combined with a strategic content and SEO approach, positioned Navion as a leader in comprehensive pharmacy consulting solutions. The rebrand not only elevated its presence but also simplified engagement for its diverse client base.

By combining a refreshed brand identity with a user-centric website, Navion now has a powerful digital foundation that effectively communicates its value and connects with key audiences. This project set the stage for continued growth, visibility, and engagement in the evolving pharmacy consulting space.