Building Hartford's Future

The iQuilt Partnership and the City of Hartford approached us with a significant challenge: to tell a story that would showcase the exciting economic, social, and cultural development projects happening in Hartford’s North End. The goal was to help diverse audiences—from local residents to government leaders—connect the dots between various initiatives and see the bigger picture. These projects span multiple sectors and are designed to elevate the community, foster economic growth, and improve quality of life. Our task was to distill a tremendous amount of information into an engaging, accessible, and uplifting story that would inspire action and rally support.

We developed a dynamic video that highlights key projects, including the East Coast Greenway, which will connect Hartford to the broader regional trail network spanning from Maine to Florida. For Hartford’s residents—30% of whom don’t drive—a connected greenway and alternative transport options are crucial. The video also covers the creation of a new riverfront park, a revitalized gateway at Market Street, and 60 acres of previously underutilized land now accessible to the community. These green spaces are pivotal in unlocking economic development, creating new opportunities for businesses, and fostering places where communities can thrive.

The video was designed to be evergreen and adaptable for various marketing platforms, including the website, social media, and live events. It’s a piece that will continue to inspire engagement as these projects unfold over the coming months and years. By distilling complex initiatives into an accessible, visually engaging narrative, we created a powerful call to action that resonates with Hartford’s residents, business owners, and stakeholders alike.

We’re proud to continue our partnership with The iQuilt Partnership and the City of Hartford, working together to support and develop this vibrant community for years to come.