The goal of this workshop is to help attendees develop a greater understanding of Google search, Ads and Analytics platforms, and how these tools can be used to help market their business.
You will Learn:
How to generate website leads through both organic SEO (search engine optimization) and paid advertising, and ways to enhance your website design to increase conversions (calls/clicks/sales). Attendees will also learn the importance of data and analytics to learn about their audience(s) and improve results over time.
Google Search and SEO (search engine optimization) basics
- Google Ads Platform
- Tips to increase conversions
- Importance of Google analytics
- Going beyond Google – a well-rounded strategy