When you go to a networking party, you never know whom you may meet or what opportunities may come to life. Depending on your personality, this expectation may make you feel anxious, excited or humdrum.
If you’re at one of these events, you know that you’ve had a good conversation when you can see clearly who the other person is, what they do well and how you can work together. The excitement of progress may seem closer to you in that moment of clarity than it did before you walked in the room.
In the online environment, successful branding can recreate an interaction like the meet at the networking party, several times a day, between your potential supporters and your company.
Hopefully within a minute of looking at your website, or scrolling through your company’s Facebook timeline, potential customers have a good sense of who you are, what you can do, and how you go about your work.
Your company’s reputation and hard work are largely to thank for customers’ overall attraction to your company. But, your brand – when created well – is often crucial in getting a conversation started. Branding services can help you to communicate your company’s values and highlight its personality.
Communicates Your Values
In branding, color choice is a powerful way to communicate your values visually. Take a look at this chart, shared on Usability post, that shows correlations between colors, logos, sensations and feelings.
Highlights Your Personality
Font selection in branding can mean the difference between appearing haphazardly fun or calmly credible. Choose the best font to show your company’s personality. See some key differences in font selections below:
Also check out these fairly well-known logos that have had the brand names substituted with the font names.
Strong branding has far more benefits than what we’ve been able to explore here. But, we’re certain it’s an opportunity for potential customers to get a sense and feel for you and your company. Customers browse the Web all day, bouncing from site to site looking for businesses and organizations that can meet their needs or help them grow. Consider investing in branding services to start those interactions right.