Based on your experiences, stories you’ve heard from friends, and scenes in the media, you may have a pretty detailed picture of what digital marketing consultants can do. But, much like the surprise that many have when they find out that working in advertising isn’t just like an episode of Mad Men, this post reveals three powerful and necessary things that digital marketing consultants do.
Overcome Your Team’s Groupthink
And Leverage a Not-Yet-Thought-Of Channel or Tactic
Your team may have certain constraints to work within that limit their ability to make maximum impact. Or, even though your team is highly talented and skilled, they are suffering from the much too common scenario of group-think. You may have trouble realizing new ideas due to the prevailing wisdom on the topic at hand. Digital marketing consultants can take a fresh look at your digital marketing challenges. They can also look at your current digital work and optimize it.
Communicate the Nitty Gritty Technicalities of Your Campaign
Not just the high-level ideas
Just consider for a second, a website project. It would be nice to surf over to GoDaddy.com and only push one button to have the site you envisioned live on the Internet. As you may have guessed, there’s a bit more involved in creating a website! Digital marketing consultants are well-versed in the strategy behind an execution and what it takes to make things happen. For a website, you’ll need a domain name, hosting services, and a web platform or good ole hard coding — that’s not even including the design itself. Digital marketing consultants who excel at their craft will have the knowledge of the nitty gritty details that go into most campaign types. If they don’t, they know someone who does.
Protect Your Current Tribe or Customer Base
While expanding your reach
One of the primary goals of digital marketing is to increase the number of interactions you’re having with people who are not yet associated with your brand. It’s also equally important to retain your current tribe or customer base by listening to their needs and wants. If you neglect doing so, your success in increasing overall subscribers could be little and hurt overall progress. Digital marketing consultants may make a close study of your current core community so that current customer preferences are kept in mind during outreach planning.
Sometimes it makes sense to have a digital marketing consultant take a look at what you’ve been doing in digital. Detailed-oriented and creative digital marketing consultants may be one of your primary resources to protect your current community, communicate the nuts and bolts of your campaigns and spur new digital solutions.
Here at Studio 73, our work is digital, if you haven’t yet experienced it, hop on over.
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